What is the strategy?


N's spirit Basic MBA > What is the strategy?

What is the strategy?

Strategy is originally long-term action plan to win a war. In competition among corporations, the definition of strategy is generally as follows.

"Strategy is a series of policy to build up the structure to continually fulfill the purpose of a corporation or a business by strong competitiveness."

Then, strategy is to make a kind of system to achieve company goal, which cannot be imitated easily by competitors and can be continued over the long term.


Positioning of Strategy in a corporation

Positioning of Strategy in a corporation is shown as follows.




KSF

KSF is abbreviation of Key Success Factor and has two meanings. One is rules of competition and another one is how a company wins in an industry. Former one is led by external environment analysis and latter one is led by internal environment analysis. If both are not close, the company will have to consider quitting the business.


Strategic alternative plan

There are many criteria to estimate strategic alternative plans, for exapmles;

How much return is it?
How long do we need to achieve it?
How much is possibility to fulfill it?
Consistency between the strategy and company's culture or other strategies
How much is risk?

Normally, a company cannot fulfill all criteria, which means a criterion is trade-off relationship to another criterion. Therefore, the company has to make a decision on which is important and which should be neglected. This kind of decision sometimes is affected by characteristics of top management.


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Strategy
What is the corporate strategy?
Ansoff Matrix
PPM (Product Portfolio Management)
GE's Business Screen
Value Portfolio
Pattern of Global Strategies
Porterfs Corporate Strategy
Strategy by Positioning in an Industry
Blue Ocean Strategy
Five Forces Analysis
Advantage Matrix
Strategic Positioning Analysis
Value Chain
Deconstruction
Service Profit Chain
Resource Based View
Seven S
VSPRO Model
PEST Analysis
PLC (Product Life Cycle)
Technology Life Cycle
MOT (Management of Technology)
Economic Analysis of Business
Experience Effect
3C Analysis
SWOT Analysis
PDCA Cycle
Seven Domains
Delta Model
Process of Environmental Analysis
PMS (Product Market Strategy)
Framework of Competitor Analysis
Examples of KSF


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N's spirit Basic MBA > What is the strategy?

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