Resource Based View (RBV) is strategic theory telling that competitive advantage is depends on resources and capabilities of the company.
RBV is opposite theory, such as competitive positioning theory proposed by Porter, which tells that profit is generated by structure of industry and positioning in industry.
VRIO is a framework being representative of Resource Based View.
The Question of Value
Can resource or capability of the company neutralize an external threat
or exploit an opportunity?
The Question of Rarity
Are there relatively a few companies that can manage resource or capability?
The Question of Imitability
For a company that doesn't have resource or capability is it difficult
to obtain or develop resource or capability in terms of the cost?
The Question of Organization
Does the company have organizational policy or process to utilize this
valuable, rare and inimitable resource or capability?
VRIO framework says that these four factors are necessary to keep competitive superiority.
||Adjusting V, R and I
What is the corporate strategy?
PPM (Product Portfolio Management)
GE's Business Screen
Pattern of Global Strategies
Porterfs Corporate Strategy
Strategy by Positioning in an Industry
Blue Ocean Strategy
Five Forces Analysis
Strategic Positioning Analysis
Service Profit Chain
Resource Based View
PLC (Product Life Cycle)
Technology Life Cycle
MOT (Management of Technology)
Economic Analysis of Business
Process of Environmental Analysis
PMS (Product Market Strategy)
Framework of Competitor Analysis
Examples of KSF