Resource Based View

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Resource Based View

Resource Based View (RBV) is strategic theory telling that competitive advantage is depends on resources and capabilities of the company.

RBV is opposite theory, such as competitive positioning theory proposed by Porter, which tells that profit is generated by structure of industry and positioning in industry.

VRIO framework

VRIO is a framework being representative of Resource Based View.

The Question of Value
Can resource or capability of the company neutralize an external threat or exploit an opportunity?

The Question of Rarity
Are there relatively a few companies that can manage resource or capability?

The Question of Imitability
For a company that doesn't have resource or capability is it difficult to obtain or develop resource or capability in terms of the cost?

The Question of Organization
Does the company have organizational policy or process to utilize this valuable, rare and inimitable resource or capability?

VRIO framework says that these four factors are necessary to keep competitive superiority.

Value Rarity Imitability Organization Status
~ ~ ~ Adjusting V, R and I Inferior
› ~ ~ Balance
› › ~ Temporary Superior
› › › Continually


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What is the corporate strategy?
Ansoff Matrix
PPM (Product Portfolio Management)
GE's Business Screen
Value Portfolio
Pattern of Global Strategies
Porterfs Corporate Strategy
Strategy by Positioning in an Industry
Blue Ocean Strategy
Five Forces Analysis
Advantage Matrix
Strategic Positioning Analysis
Value Chain
Service Profit Chain
Resource Based View
Seven S
PEST Analysis
PLC (Product Life Cycle)
Technology Life Cycle
MOT (Management of Technology)
Economic Analysis of Business
Experience Effect
3C Analysis
SWOT Analysis
PDCA Cycle
Seven Domains
Delta Model
Process of Environmental Analysis
PMS (Product Market Strategy)
Framework of Competitor Analysis
Examples of KSF

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