Global strategy is classified with the following 4 types
International strategy is that head quarter manages marketing and product or service development and delivers it abroad. This strategy is applied in case that the feature of products or services in a foreign country is similar to that in base country.
Localization strategy is that products or services are delivered to each country in compliance with the needs of each country. This strategy is applied in case that the feature of products or services in a foreign country is totally different from that in other countries.
Global standard strategy
Global standard strategy is the exactly opposite of Localization strategy and that same products or same services are delivered to all over the world. This strategy is applied in case that customer needs among all countries are similar or same and it can bring scale merit by standardization.
Transaction strategy is that both low cost by standardization and localization are pursued at the same time. This strategy is applied in case that there is various customer needs and requirement of low cost. If this strategy is adopted, the company needs to connect with each business area closely and to manage it well. Besides, it would be difficult to design organization because report line would be complicated and the balance between delegation and management by head quarter should be considered
How to entry global market
Export from head quarter
Giving license to a local company
100% own investment
It is less risky from the top and it is more controllable from the bottom.