Pettern of Global Strategy


N's spirit Basic MBA > Pettern of Global Strategy

Pettern of Global Strategy

Global strategy is classified with the following 4 types

Global Strategy

International strategy

International strategy is that head quarter manages marketing and product or service development and delivers it abroad. This strategy is applied in case that the feature of products or services in a foreign country is similar to that in base country.


Localization strategy

Localization strategy is that products or services are delivered to each country in compliance with the needs of each country. This strategy is applied in case that the feature of products or services in a foreign country is totally different from that in other countries.


Global standard strategy

Global standard strategy is the exactly opposite of Localization strategy and that same products or same services are delivered to all over the world. This strategy is applied in case that customer needs among all countries are similar or same and it can bring scale merit by standardization.


Transaction strategy

Transaction strategy is that both low cost by standardization and localization are pursued at the same time. This strategy is applied in case that there is various customer needs and requirement of low cost. If this strategy is adopted, the company needs to connect with each business area closely and to manage it well. Besides, it would be difficult to design organization because report line would be complicated and the balance between delegation and management by head quarter should be considered


How to entry global market

Export from head quarter
Giving license to a local company
Franchise business
Joint venture
100% own investment

It is less risky from the top and it is more controllable from the bottom.


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Strategy
What is the corporate strategy?
Ansoff Matrix
PPM (Product Portfolio Management)
GE's Business Screen
Value Portfolio
Pattern of Global Strategies
Porterfs Corporate Strategy
Strategy by Positioning in an Industry
Blue Ocean Strategy
Five Forces Analysis
Advantage Matrix
Strategic Positioning Analysis
Value Chain
Deconstruction
Service Profit Chain
Resource Based View
Seven S
VSPRO Model
PEST Analysis
PLC (Product Life Cycle)
Technology Life Cycle
MOT (Management of Technology)
Economic Analysis of Business
Experience Effect
3C Analysis
SWOT Analysis
PDCA Cycle
Seven Domains
Delta Model
Process of Environmental Analysis
PMS (Product Market Strategy)
Framework of Competitor Analysis
Examples of KSF


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N's spirit Basic MBA > Pettern of Global Strategy

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