GE's Business Screen

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GE's Business Screen

GE's Business Screen is a framework to estimate business portfolio proposed by Mackinsey and GE.

It is the matrix having 9 areas divided by long term potential and competitive position.

GE business screen

Criteria to estimate long term potential

Market size and growth rate
Competitive environment
Macro environment (society, politic, technology, economic)
Entry and exit barrier
Necessary equity and technology
Opportunities and threats

Criteria to estimate competitive position

Market share
Cost position
Technical capabilities
Products and services beyond competitor's
Management capabilities
Core competence


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