Anzoff is the one of persons who completes the structure of corporate strategies,
especially diversification strategy.
|Element of corporate strategy
He proposed four elements of strategy as below.
Products and markets
To clarify which area the company should enter based on company's products and services, and market demand.
To consider which business the company should make grow
To consider synergy effect when the company enter new areas.
To consider what strengths of the company are
When the company goes new areas, he said that the following matrix should
Market penetration strategy should be considered in terms of the following
Obtaining and maintaining the market share
Continual revision of products and services
Cost and price down
Obtaining new cusotomers
Product development strategy should be considered in terms of the following
Relationship to existing products
Improving convenience for customers
Particularly, in this strategy, it is important for the company to provide one-stop shopping in order for customers to get all related products once they start to trade with the company.
Market development strategy is to aim at another market by existing products,
for example, to apply B2B business to B2C business or to expand existing
products to further areas.
Diversification strategy consists of four patterns below.
This is to aim at similar customers, for example, to sell printers and
scanners in addition to PCs.
This is to cover from upper side to lower side of supply chain, for example, an oil company to sell gas as a retailer.
This is to diversify toward new market by connecting existing products
and new products, for example, beverage firm to sell chemical products.
This is diversify toward new market having no relationship to existing products, for example, apparel firm to sell chemical products.
What is the corporate strategy?
PPM (Product Portfolio Management)
GE's Business Screen
Pattern of Global Strategies
Porterfs Corporate Strategy
Strategy by Positioning in an Industry
Blue Ocean Strategy
Five Forces Analysis
Strategic Positioning Analysis
Service Profit Chain
Resource Based View
PLC (Product Life Cycle)
Technology Life Cycle
MOT (Management of Technology)
Economic Analysis of Business
Process of Environmental Analysis
PMS (Product Market Strategy)
Framework of Competitor Analysis
Examples of KSF