Advantage Matrix


N's spirit Basic MBA > Advantage Matrix

Advantage Matrix

Advantage Matrix consists of four areas divided by Number of Approaches and Size of Advantages. In this framework, each area is shown by ROA and scale.


Advantage Matrix


Fragmented

There are many numbers of approaches and it is difficult to build up competitive superiority. This type of businesses can be profitable when it is not large size but once size become larger, it is difficult for it be profitable for example apparel firms.


Specialized

It is possible to build up competitive superiority by specialized position for example measurement hardware firms, pharmaceutical firms or car manufacturers especially in Europe.


Stalemate

It is often seen when scale economics reach a limit. This type of businesses needs to seek new competitive superiority such as metal firms.


Volume

In this type of businesses, scale economics can work like car manufacturers, computer companies or law materials firms.


V formation

It can be seen that small or big scale bring high profitability but middle brings low profitability in some industries such as catering firms or travel agency.

Advantage Matrix



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Strategy
What is the corporate strategy?
Ansoff Matrix
PPM (Product Portfolio Management)
GE's Business Screen
Value Portfolio
Pattern of Global Strategies
Porterfs Corporate Strategy
Strategy by Positioning in an Industry
Blue Ocean Strategy
Five Forces Analysis
Advantage Matrix
Strategic Positioning Analysis
Value Chain
Deconstruction
Service Profit Chain
Resource Based View
Seven S
VSPRO Model
PEST Analysis
PLC (Product Life Cycle)
Technology Life Cycle
MOT (Management of Technology)
Economic Analysis of Business
Experience Effect
3C Analysis
SWOT Analysis
PDCA Cycle
Seven Domains
Delta Model
Process of Environmental Analysis
PMS (Product Market Strategy)
Framework of Competitor Analysis
Examples of KSF


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