3C Analysis


N's spirit Basic MBA > 3C Analysis

3C Analysis

3C analysis is a framework to analyze environment of the company and consists of three "C", which is Company, Competitor and Customer.

Competitor and Customer analysis tells us KSF of the industry and the company has to make an action to fill the gap between KSF and its current situation based on Company analysis.


3C Analysis


Company Analysis

When analyzing the company, the following things should be considered.

Available resource
Current capability
Current strategy
Current performance
Value Chain



Competitor Analysis

When analyzing competitors, same things as Company Analysis should be considered


Customer Analysis

When analyzing customers, the following things should be considered.

How many people can purchase the company's products or services
Market growth
Structure of industry like five forces
Making a purchasing decision process
DMU (Decision Making Unit)
KBF (Key Buying Factors)
Customer's Value Chain



One point when using 3C Analysis

Normally, people use 3C Analysis to just organize the information. However, it is no meaning to make a strategy. When analyzing 3C, we should conclude KSF, KBF and actions that company needs to do.


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Strategy
What is the corporate strategy?
Ansoff Matrix
PPM (Product Portfolio Management)
GE's Business Screen
Value Portfolio
Pattern of Global Strategies
Porterfs Corporate Strategy
Strategy by Positioning in an Industry
Blue Ocean Strategy
Five Forces Analysis
Advantage Matrix
Strategic Positioning Analysis
Value Chain
Deconstruction
Service Profit Chain
Resource Based View
Seven S
VSPRO Model
PEST Analysis
PLC (Product Life Cycle)
Technology Life Cycle
MOT (Management of Technology)
Economic Analysis of Business
Experience Effect
3C Analysis
SWOT Analysis
PDCA Cycle
Seven Domains
Delta Model
Process of Environmental Analysis
PMS (Product Market Strategy)
Framework of Competitor Analysis
Examples of KSF


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N's spirit Basic MBA > 3C Analysis

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