Stage Gate System


N's spirit Basic MBA > Stage Gate System

Stage Gate System

Stage Gate System is a process for product development developed by Dow Chemical.

Stage Gate System has several stages to verify and evaluate validness of launched products or services. They can be launched when it can be passed in all stage.

Stage Gate System makes us recognize all necessary things from ideation of a product to launching it as long as roles and responsibilities of relevant persons are clarified, and brings highly successful products.

This system is arranged a little by companies but basic concept of it is almost same.


An example of Stage Gate System

An example of Stage Gate System of manufacturers is as below.

Stage Gate System


In each gate, the following review is conducted.


Owner G1 G2
Marketing Environmental analysis
Market potential
Design
Launching date
Target price and cost
The draft of Profit & Loss Sheet
Pricing strategy
Plan of phased out products instead of a new product
Design concept testing
Technology evaluation
R&D Technical verification The draft of engineering design
Engineering design timeline
Production Productivity verification
Make or buy decision
Place of production
Production capacity verification
Cost estimation
Quality Assurance None None
Approved items Ideas of a product
Person in charge
Design concept
Move to trial samples making
Project members


Owner G3 G4
Marketing Plan of profit & loss
Consumers test
Sales forecast
Profit & loss based on final cost and price
Promotion plan
Consumer test
R&D Engineering timeline
Testing result of trial samples
Final engineering design confirmation
Production Productivity verification
Production timeline
Place of production
Cost estimation
Productivity verification
Place of production
Final cost estimation
Quality Assurance None Testing result of production trial samples
Certification for the product
Approved items Investment in molds for the product
Plan of profit & loss
Production trial
Launching
Sales plan


Owner G5
Marketing Feedback on the product from customers
Result of profit & loss
R&D Improvement of failure if needed
Production Actual productivity
Quality Assurance Actual complaint rate
Approved items Sales ongoing



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<< >>
Marketing
Marketing Process
Segmentation
Positioning
Marketing Mix (4P)
Product Strategy
Pricing Strategy 1
Pricing Strategy 2
Pricing Strategy 3
Pricing Strategy 4
Price Strategy for Service
Innovation of Pricing Model
Channel Strategy
Promotion Strategy
Prevention of Competitor's Imitation
Brand Strategy
B2B Marketing 1
B2B Marketing 2
Estimation of Market Size
Estimation of Market Size (ATAR model)
Estimation of Market Size (Logistic curve)
Estimation of Market Size(BASS model)
Stage Gate System


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N's spirit Basic MBA > Stage Gate System

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