Pricing Strategy 3 (Pricing for multiple products)


N's spirit Basic MBA > Pricing Strategy 3 (Pricing for multiple products)

Pricing Strategy 3 (Pricing for multiple products)

Pricing for multiple products makes range of price strategy wider.


Tied- in Pricing

Tied-in Pricing is to encourage customers to buy something with other additional products and services, for example, accommodation plan with ticket for theme park, hamburger with potatoes and drink or PC with a printer.


Captive Pricing

Captive Pricing is to encourage customers to buy something at special price which is lower than the cost. It is expected that customers buy another product when they come to the shop to buy the special product. It is also expected that customers continually come to shop as repeaters. This is used in household appliance retailers or super markets.

In B2B business, this method is used, for example special price as entry price is offered in first deal. And then, the company try to sell profitable products are continually. Let's say a company first sells electric components customized for a customer at special price to start to make a deal. And then, the company sells more profitable standardized products. This is typical usage of captive pricing.


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Marketing
Marketing Process
Segmentation
Positioning
Marketing Mix (4P)
Product Strategy
Pricing Strategy 1
Pricing Strategy 2
Pricing Strategy 3
Pricing Strategy 4
Price Strategy for Service
Innovation of Pricing Model
Channel Strategy
Promotion Strategy
Prevention of Competitor's Imitation
Brand Strategy
B2B Marketing 1
B2B Marketing 2
Estimation of Market Size
Estimation of Market Size (ATAR model)
Estimation of Market Size (Logistic curve)
Estimation of Market Size(BASS model)
Stage Gate System


N's spirit Basic MBA > Pricing Strategy 3 (Pricing for multiple products)

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