Prevention of Competitor's Imitation


N's spirit Basic MBA > Prevention of Competitor's Imitation

Prevention of Competitor's Imitation

Although a company enters a market and becomes to make profit from it, competitors often enter it when they find it has large potential. Therefore, it is better to build barriers to avoid keeping pace with the company and imitating. This page explains when competitor's imitation becomes difficult.


In case that FMA is workable

FMA (First Mover's Advantages) is often workable when;

- A company can build up brand image as the first company to enter the market even if its products are imitable.
- Switching cost is workable.
- It is easier for first mover to establish de facto standard


In case that there is imitation risk

If competitor loses its advantages by imitating a new product, it would have barriers to imitate for example;

- In case that competitor injuries its brand image
- In case that competitor receive opposition from existing customers
- In case that competitor needs to modify its business operation or change its corporate culture.


In case that there is technical or legal barriers

These are workable when a new product has new technologies or is restricted by laws.


In case of product beyond common sense

When a product or service is beyond common sense, traditional common sense prevents competitors from imitating it. Particularly, larger companies don't eager to imitate it by barrier of internal organization.


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Marketing
Marketing Process
Segmentation
Positioning
Marketing Mix (4P)
Product Strategy
Pricing Strategy 1
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Pricing Strategy 3
Pricing Strategy 4
Price Strategy for Service
Innovation of Pricing Model
Channel Strategy
Promotion Strategy
Prevention of Competitor's Imitation
Brand Strategy
B2B Marketing 1
B2B Marketing 2
Estimation of Market Size
Estimation of Market Size (ATAR model)
Estimation of Market Size (Logistic curve)
Estimation of Market Size(BASS model)
Stage Gate System


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N's spirit Basic MBA > Prevention of Competitor's Imitation

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