Marketing Mix (4Ps)


N's spirit Basic MBA > Marketing Mix (4Ps)

Marketing Mix (4Ps)

Marketing 4Ps consists of four factors of marketing having initial "P", Products, Price, Place and Promotion. Detailed information about each P is shown in pages below.

Product Strategy
Pricing Strategy
Channel Strategy
Promotion Strategy

This 4Ps can be used as a framework helping someone some business tasks. For example, when someone considers how a company can increase sales, this framework can be used as follows.

Product
Does it have enough quality?
Does it have strong brand image?

Price
Is it too expensive or too cheap?

Place
Is there anything waste in sales channel?
Isn't there possibility of supply shortage or excess stock?

Promotion
Is it well recognized by customers?


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Marketing
Marketing Process
Segmentation
Positioning
Marketing Mix (4P)
Product Strategy
Pricing Strategy 1
Pricing Strategy 2
Pricing Strategy 3
Pricing Strategy 4
Price Strategy for Service
Innovation of Pricing Model
Channel Strategy
Promotion Strategy
Prevention of Competitor's Imitation
Brand Strategy
B2B Marketing 1
B2B Marketing 2
Estimation of Market Size
Estimation of Market Size (ATAR model)
Estimation of Market Size (Logistic curve)
Estimation of Market Size(BASS model)
Stage Gate System



N's spirit Basic MBA > Marketing Mix (4Ps)

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