Innovation of Pricing Model


N's spirit Basic MBA > Innovation of Pricing Model

Innovation of Pricing Model

This web site introduced wide variety of pricing model in previous pages. The ideal model of them would be value based pricing. Then, the target cost should be decided based on profitability.

To achieve the target cost, operation should be made more efficient and the cost in Value Chain should be made innovative. However, when only these method are not effective, innovative pricing would be needed.


Examples of innovative pricing

Here are two examples of innovative pricing

One is rental video business. In introduction stage, video tape was much more expensive but rental service made the price more affordable for many customers and helped the business grow faster.

Another one is cartridge business. Companies producing printers kept the price of them affordable while it kept the price of cartridge highly profitable.


Advertisement




<< >>
Marketing
Marketing Process
Segmentation
Positioning
Marketing Mix (4P)
Product Strategy
Pricing Strategy 1
Pricing Strategy 2
Pricing Strategy 3
Pricing Strategy 4
Price Strategy for Service
Innovation of Pricing Model
Channel Strategy
Promotion Strategy
Prevention of Competitor's Imitation
Brand Strategy
B2B Marketing 1
B2B Marketing 2
Estimation of Market Size
Estimation of Market Size (ATAR model)
Estimation of Market Size (Logistic curve)
Estimation of Market Size(BASS model)
Stage Gate System



N's spirit Basic MBA > Innovation of Pricing Model

Copyright (c) N's spirit. since 2004 All rights reserved.